Customer Experience (CX) skills are in high-demand, with brands looking to stand apart and create greater customer lifetime value (CLV) through exceptional experiences.
25% off Course Fees when paid in full. Offer ends January 31.
In this course you will gain a broad understanding of CX, including foundational CX theory, where CX fits in an organisation, and how best to approach influencing others to adopt a CX mindset. You will also graduate with a slew of practical skills including:
Improve your career or expand your skillset in a social and highly supported environment.
NO PREREQUISITES
Weeks 1 – 3
Weeks 4 – 6
Weeks 7 – 10
As a member of the Human-Centred Design (HCD) family, CX is closely tied to User Experience (UX) and Service Design. While UX and Service Design both take a look at the customer journey, CX goes a step further, focussing on the perceived value of the brand’s offering.CX takes the concept of HCD and applies it to more than just design.
Looking at how an organisation is structured, how it communicates with its customers, the strategies it employs to grow its business. Even considering how it treats its staff and stakeholders. If marketing and HCD had a baby, it would be CX.
of unhappy customers actually complain. the rest? they leave.
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Chris has a diverse expertise in design, as his experience span from the Chief Operating Officer & Innovation Strategy Director of Department of Change in London, United Kingdom, Experience Strategy Director at Cummins&Partners as well as a Senior User Experience Designer at Fjord. He currently works as a freelancer, helping his clients to design game-changing innovation strategies to further their business growth.
Dan is a seasoned Customer Experience professional specialising in Customer Strategy, Experience Design and Innovation. He is driven by people and designing for their needs and utilises his training in business and finance (MAppFin and BBus) to understand the commercial imperative and opportunities from delivering better experiences.
I can say with all honesty that Academy Xi has changed my life... My job is great, I love what I do everyday and I’m future proofed against all opportunity that could come my way.
Always friendly and welcoming! The community at Academy Xi and the environment they create for learning and expanding your horizons is exactly what is needed when you are looking to gain new skills. For me the courses were an adventure and investment in my development I'll always value and have gained immensely from.
