4. Service Design embraces change
One of the major reasons that 90% of startups fail is creating a product that no one wants, also known as the inability to find product-market fit. Service Design improves companies’ chances of success by keeping them agile towards the constantly evolving needs of customers and changes in technology.
A Service Design led approach can help yield higher adoption and retention rates, as well as increase customer satisfaction. This drives increased revenue and market share in a highly competitive global market.
Through activities such as research, affinity mapping, empathy mapping and constructing a service blueprint, Service Designers are able to build and ideate a solution that is not only fit-for-purpose but also addresses the end user’s core job to be done.
5. Foster creativity and collaboration
By “stepping outside of the building” and going directly to end users, Service Design brings together all players in a service, thus drastically improving the collaboration and creativity of an end solution.
By removing stakeholders’ blinkers, Service Design injects a fresh perspective, incorporating various angles into a solution that include the client, customer, stakeholders and even external factors such as the environment.
Service Design considers how technology and products intersect and consider their relationship on a larger scale, providing an overarching view that would not be possible by simply looking at the immediate problem ahead.
6. Match organisational goals with customer needs
Service Design offers businesses a chance to align their organisational goals with customer needs. Following the logic of service design, what the customer wants should directly inform the goals that a business sets for itself.
Companies often treat the customer’s needs as an opportunity to resolve or give additional value back to an original motive for purchasing a product or service. However, customer needs can also shape a business on a much broader scale.
The ultimate objective of Service Design is to ensure that all of a business’s people, processes, resources and values are directed toward pleasing the customer. Any business that aligns its organisational goals with customer satisfaction is ultimately setting itself up for success.
Want to learn how to deliver unforgettable services by focusing on the customer’s needs at every touchpoint?
You can reap the benefits of using Service Design in your business or brand with our range of Service Design courses, which come in two flexible formats (part-time and self-paced) and offer you the chance to:
- Access a comprehensive toolkit containing all the templates and tools a Service Designer needs
- Demonstrate your strategic skills to employers by researching and creating an actionable current and future-state Service Blueprint
- Put the theory of Service Design into practice by working on weekly practical activities and hands-on projects
- Choose from a range of real-world scenarios or bring your own service design problem to solve.
- Add value in any business by Identifying customer needs, creating user stories and designing company-wide approaches that create exceptional service experiences
Want to discuss your course options? Speak to a course advisor and take your first steps into the exciting world of design.